Beauty Insights
& Strategies
Discover the latest insights and strategies for building an authentic and impactful beauty brand.
Fenty Beauty's Road to Success: Inclusivity, Strategy, and Social Media
Check out Fenty beauty's marketing strategies that took the beauty brand to the top and what you can learn from it .
Cause to Impact: Marketing Tips for Small Brands Inspired by MAC’s Viva Glam
MAC’s Viva Glam campaign used bold marketing strategies like diverse, high-profile ambassadors and striking visuals to promote a product and raise HIV/AIDS awareness. Profits funded the MAC AIDS Fund, creating strong consumer connections and philanthropic impact.
Unlocking the Power of Estée Lauder’s Beauty All Night Campaign
The Beauty All Night Campaign focuses on Estée Lauder's Advanced Night Repair Serum, highlighting its ability to keep skin radiant and fresh, even after a late night . This blog explores the strategies behind the campaign's success and how it achieved its goals.
How L'Oréal Paris built a Billion-Dollar Brand : Key Marketing Strategies
L'Oréal Paris is the true definition of a beauty brand that built its way to the top through its marketing campaigns from the beginning of time.